Literature Review 1

a) BIBLIOGRAPHIC INFORMATION: Windahl, Sven et al. Using Communication Theory. New York City: Sage Publications, 1992.

b) The book is broken down into three parts: the basics of communication theory, the theoretical approaches to communication planning, and the elements of mass communication theories. I chose to reseach the third part, and focus mainly on political campaigns. I found a very useful general rules about campaigns. It will help me create my own communication campaign to educate others about Darfur.

c) The purpose of the research done in this book is to teach others how to use communication theory effectively and to get the best results from it.

d) The research in the book is qualitative. The authors cite many different communication sources. There is a long list of references in the back, all of which sound very credible. The information is not biased either, so this give the author more credibility also.

e) This book does not violate any critical thinking rules. They followed each of the guidelines rather closely and it made for a good source to use in my research project.